Vintage AVON Tassel Necklace with Pendant and Brooch

Pretty necklace with pendant from Avon, USA. The pendant can be worn independently of the necklace or as a brooch. The tassel is movable and swings when worn - a pretty and playful detail. This is a collectible catalog piece.

In the 1970s, Avon in the USA used direct selling, a method in which independent consultants sold cosmetic and jewelry products directly to customers. Avon first introduced jewelry to its range in 1971, expanding its offering beyond cosmetics. Direct selling enabled women to generate their own income, which underlined Avon's commitment to women's rights. Such jewelry was sold by Avon representatives at private jewelry parties in the 1970s and 80s. The quality of the costume jewelry was extremely high at the time and was designed to look deceptively real.